Company Overview
The Swatch Group AG is an international company that specializes in the development, manufacturing, and global sale of finished timepieces, jewelry, and their intricate internal mechanisms and parts. The company operates through two primary divisions: Watches & Jewelry and Electronic Systems. The Watches & Jewelry segment is dedicated to the design, production, and marketing of its diverse watch and jewelry collections. Meanwhile, the Electronic Systems segment focuses on the creation, manufacture, and commercialization of advanced electronic components, alongside its ventures in sports timing technologies. Beyond these core business areas, Swatch Group possesses extensive internal capabilities, encompassing services such as assembly, research and development, administrative functions, specialized watch case polishing, logistics, distribution, and customer service. This integrated production capacity also involves manufacturing a wide array of specialized components, including various hard material products, microelectronics, watch cases and crowns, miniature quartz crystals, thin wires, batteries, watch dials and bracelets, watch hands, sports timing equipment, and precision parts. Additionally, the company has diversified interests that include retail activities, communications, real estate development and management, financial services, reinsurance, and even cultural endeavors like art centers. Swatch Group markets its vast range of watch and jewelry offerings under numerous prestigious brands, such as Breguet, Harry Winston, Blancpain, Glashütte Original, Jaquet Droz, Léon Hatot, Omega, Longines, Rado, Union Glashütte, Tissot, Balmain, Certina, Mido, Hamilton, Calvin Klein, Swatch, and Flik Flak. Founded in 1983, The Swatch Group AG maintains its corporate base in Biel/Bienne, Switzerland.
